Dior | New York 57th Street

While at Peter Marino Architect in New York, I worked with the Dior design team on several retail projects, including façade pattern development for the Dior 57th Street store. My role focused on refining the design concept and ensuring it aligned with Dior’s architectural and brand direction.

https://petermarinoarchitect.com/

Hamilton Sinkler

- Hamilton Sinkler — a New York–based company founded in 2001, specializing in luxury architectural hardware.
- Collaborated across consulting, brand strategy, and visual design to establish a refined brand identity
- Developed the brand identity, website concept, letterpress business cards, tear sheets, and magazine advertisements, including gallery, custom, and editorial photography.
- Hong Kim (Art Director/designer), Graham Taylor, Yukiko Naoi, Masumi Kishikawa

MCM MONOGRAM

- MCM — Korean design team - Develop a foundational and distinctive pattern for an upcoming bag series. The concept was explored through a 6”×6” tile format to establish a modular design language.
-Created six core pattern variations — DanDan, Building, Diamond, Window, and Pine — each reflecting a balance between geometry and material texture.
- Hong Kim, Masumi Kishikawa

Azure852 | Korea

Prenatal/Postnatal & Pelvic Health Brand

- Served as Art Director/Designer, leading brand identity, product, and packaging design.
- Developed the HEYYOU pelvic-health channel branding and product packaging.

Pelvic Floor Muscle Illustration

- Pelvic floor: A network of muscles and ligaments supporting the bladder, uterus, and bowel.
- Design, Illustration, and 3d rendering: Hong Kim

Concept to Birth / Click the image to play the animation

Akashic Books - Bookstore +Yoga in Seoul

^{- Akashic Books — a bookstore that also offers yoga sessions.

- Inspired by the “A-shaped book” and the “Downward Dog” pose, the design blends literary and spiritual elements.

- Created a custom logotype and symbol that reflect the balance between reading and yoga — embodying wisdom, flow, and inner calm rooted in Indian philosophy.

- Concept development, typeface design, and logo creation.}

DT SWISS+OPEN CYCLE Design Competition “ READY TO PAINT”

Hosted by OPEN Cycle and DT Swiss, the “Ready to Paint” design competition focused on creative bicycle concepts. While my entry didn’t place, I personally liked the result and shared it on my site.

SwissSide | Design the Kona Decal Contest

Inspired by Swiss Side’s core values and Hawaiian spirit, the design was created digitally. Though my entry didn’t place, I liked the result and featured it on my site.

NY Cycling Club (NYCC) / Jersey Design

The SIG (Special Interest Group) is a training series for cyclists of all levels. Since 1986, it’s been the New York Cycle Club’s signature program

Designed Jersey Kit