RH1 Project

News Archive: Audi US Expresses Interest in RH1 (During Project Period)

Audi US Marketing division expresses interest in supporting the RH1.
After attending Miami Art Basel and seeing Audi’s sponsorship of the design exhibit, we contacted their US marketing division in the hopes of having RH1 as part of Audi’s exhibit. More to come.

THE PROJECT OVERVIEW

Hong+Rendell is a design venture focused on applying smart engineering and strong attention to detail to common products. Our featured project is an ultra-light, high-performance non-motorized scooter. Designed as an adult lifestyle product, it functions as a platform for middle-distance urban mobility and high-level recreational use.

TRANSFORMATION

Our goal was to transform the familiar scooter into a "cool tool"—a non-motorized vehicle that could genuinely rival the performance and utility of a bicycle as a viable urban transportation alternative.

Key Design Specifications:

Weight: Ultra-light, targeting under 8 lbs.
Aerodynamics: Small frontal area with a profiled design.
Safety & Control: Low center of gravity, front and rear braking, and ability to handle irregular road surfaces.
Performance: Wheel diameter optimized for high-performance expectations.

Solution: The scooter features a carbon composite frame, fork, and foot bed. It utilizes pneumatic tires and is equipped with recessed front and rear rim brakes. All brake cables are internally routed to maintain a clean, aerodynamic surface and achieve the sub-eight-pound total weight goal.

Dior | New York 57th Street

While at Peter Marino Architect in New York, I worked with the Dior design team on several retail projects, including façade pattern development for the Dior 57th Street store. My role focused on refining the design concept and ensuring it aligned with Dior’s architectural and brand direction.

https://petermarinoarchitect.com/

Hamilton Sinkler

- Hamilton Sinkler — a New York–based company founded in 2001, specializing in luxury architectural hardware.
- Collaborated across consulting, brand strategy, and visual design to establish a refined brand identity
- Developed the brand identity, website concept, letterpress business cards, tear sheets, and magazine advertisements, including gallery, custom, and editorial photography.
- Hong Kim (Art Director/designer), Graham Taylor, Yukiko Naoi, Masumi Kishikawa

MCM MONOGRAM

- MCM — Korean design team - Develop a foundational and distinctive pattern for an upcoming bag series. The concept was explored through a 6”×6” tile format to establish a modular design language.
-Created six core pattern variations — DanDan, Building, Diamond, Window, and Pine — each reflecting a balance between geometry and material texture.
- Hong Kim, Masumi Kishikawa

Azure852 | Korea

Prenatal/Postnatal & Pelvic Health Brand

- Served as Art Director/Designer, leading brand identity, product, and packaging design.
- Developed the HEYYOU pelvic-health channel branding and product packaging.

Pelvic Floor Muscle Illustration

- Pelvic floor: A network of muscles and ligaments supporting the bladder, uterus, and bowel.
- Design, Illustration, and 3d rendering: Hong Kim

Akashic Books - Bookstore +Yoga in Seoul

^{- Akashic Books — a bookstore that also offers yoga sessions.

- Inspired by the “A-shaped book” and the “Downward Dog” pose, the design blends literary and spiritual elements.

- Created a custom logotype and symbol that reflect the balance between reading and yoga — embodying wisdom, flow, and inner calm rooted in Indian philosophy.

- Concept development, typeface design, and logo creation.}

DT SWISS+OPEN CYCLE Design Competition “ READY TO PAINT”

Hosted by OPEN Cycle and DT Swiss, the “Ready to Paint” design competition focused on creative bicycle concepts. While my entry didn’t place, I personally liked the result and shared it on my site.

SwissSide | Design the Kona Decal Contest

Inspired by Swiss Side’s core values and Hawaiian spirit, the design was created digitally. Though my entry didn’t place, I liked the result and featured it on my site.

Misc

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45 Park Lane, London:

The Dorchester Hotel in London / Facade Panels

- I worked with SITU Fabrication to develop design development models and geometry, materials.

- The intent was to create the perception of a continuous metallic surface flowing from the top of the building to its base. The 24 custom panels are made of CNC-milled foam coated in a polyurethane resin hardcoat and finished in LuminOre White Bronze.